Tips of writing good subject lines for emails

People who are new to email marketing really want to know how to write a good subject line for their emails to enable their recipients to read their emails . Even veteran email marketers even find it hard to write a good email subject line . For you to succeed in your email campaign or to make good sales in your business , your subject lines need to compel your subscribers to open and read any email that you send to them .
All email messages fall into one of 3 major categories .
1. Questions or messages that require a respond from the reader .
2. Responses or messages that are a response from the reader.
3. Informational or messages that are meant to just inform the reader but does not require any response .
Let us consider the case where you want to advertise a product to your subscribers . So in this case we will consider the 3rd option above which is just to inform your subscribers about your product . So in other to write a good subject line you need to first consider the benefits of your product or service from the customer’s point of view .
a. Is your product going to save them money?
b. Will your product improves on their lives in some ways ?
c. What are the advantages of purchasing your products over others ?
d. What guarantee does your product provide
Once you have taken all your benefits into consideration then you will need to write a subject line that emphasizes these benefits . Provided below are some procedures or tips to follow to write a good subject line .
1. Keep it short and meaningful .
When writing your subject line keep it short to about 50 characters or less . Studies has shown that subject lines with 50 characters or less receives about 70% click-through rates .

2. Your subject line should contain a description of your email .
You should first write your email content then select those important elements of your email to write your subject line . Select important elements like your company name , What is the purpose of your email , the benefits of your product and the name of any product or service you want to market . Use all these factors to write a short 50 character or less subject line .

3. Use A/B split testing tool .
When you are able to finally create for example 2 different subject lines , test them using the A/B split testing tool . That is split your list into two sections and use a different subject line for each . After a number of test like this , you will be able to know the best performing subject line .

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